The World’s First

Dual Function Collectible

That Transforms Into A

Carabiner

Are you navigating the professional world? You're expected to be a "functioning adult":

Polished, Reliable, and Put-together.

But who says function has to be boring?

We believe there's an unmet need for self-indulgent items that add a touch of personal aesthetic and delight to your daily life. With limited desk space, small living spaces, and frequent moves, every item needs to count.

Get An

Exclusive Discount

Embrace Your Inner Child.

Function As An Adult.

For the World: The exterior is a polished and reliable carabiner, reflecting the competence of a "functioning adult."

For You: The inner curve of the carabiner serves as a loving shield for that playful inner spirit, embodying the childhood wonder we all hold dear. It's a collectible that offers great visuals while serving utility.

Built with balance in mind.

NOGI is a uniquely designed, aesthetic collectible that folds into a fully functioning carabiner. It helps you embody the adult challenge of serving society while nurturing your personal needs and childlike wonder.

From Collectible to Carabiner in 3 Simple Steps

1. Fold the legs of the collectible up, as well as the arms to touch.

2. There is a sliding mechanism that will hold into place. Slide hands and feet together until you hear a click!

3. Push the (calves, arms, feet) open and hang your most used keys!

NOGI helps you save the world.

80% of Plastic Toys are estimated to end up in landfills, incinerators, or the ocean, contributing to the global plastic crisis.

The Trend-to-Trash Cycle: Companies are forced to trash millions of dollars worth of overstock as demand dips (one major collectible brand recently announced plans to "eliminate" $30-$36 million worth of overstock), highlighting the enormous, unsustainable waste in the fleeting trend market.

Blind-Box Waste is a Major Culprit: Toys like vinyl figurines use plastics (such as ATBC-PVC) that are notoriously resistant to biodegradation, often costing too much to recycle and ending up in landfills where they leach toxic chemicals.